Rica has spent 20 years helping brands find their voice and shaping their narratives. Her keen sense of insight and love of storytelling have helped her create memorable campaigns for brands like IKEA, Best Buy, Virgin Plus, and Wonderbrands. 

Her work has been recognized by Cannes, the One Show, Communication Arts, the Effies, and more. 

Rica is one of the founders of Fierce Mama, greeting cards that celebrate working moms.