Interval House Women’s Shelter/ Freedom Tampons

During the pandemic, domestic violence has increased by 30%. Women are effectively trapped with their abuser, and if he finds any evidence that she is attempting to leave, her life is at risk. So we put all the information she needs to escape, in the one place a man will never look: Her tampon.

Key awards:
Cannes Lions - Silver - Creative Strategy
Cannes Lions - Silver - Media
Effie Awards - Gold - Niche Targeting
AToMiC Awards - Gold - Niche Targeting
Shopper Innovation Awards - Gold - Targeting
Communication Arts Annual