Subway/ Beyond Meatball

To launch the new plant-based Beyond Meatball™ Sub, we turned to the undisputed queen of all things home & garden … Martha Stewart. The campaign, which premiered during the Golden Globes, instantly lit up social media and resulted in one of the most successful launches in Subway Canada’s history.

And most importantly of all, we got to meet Martha Stewart.

Key awards:
Sabre Awards - Canadian Campaign of the Year